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(Wydawnictwa Profesjonalne PWN. Marketing.)
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Wypożyczalnia Kraków
There are copies available to loan: sygn. 11218 (1 egz.)
Notes:
Tyt. oryg.: Managing customers for profit : strategies to increase profit and build loyalty, 2008.
Bibliography, etc. note
Bibliogr. s. 223-225. Indeks.
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